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The timeless Levi's® style, redesigned and remastered. Levi's® took the world's most coveted jean and customized it with a slimmer leg that's cut to a perfect, versatile length. Building upon Levi's® iconic 501® Original, this is a re-interpretation for today. Every drop counts, so we aim to use less water. Our designers are constantly thinking of new ways to create the same styles you love while cutting back on H2O, such as updating finishing techniques to require less water than traditional processes. These are made using our Water<Less® techniques.